Offer Analytics
Track your promotional offer performance with conversion rates, engagement metrics, and visual charts. Compare manual vs automated offers and optimize your discount strategy.
Optimize Your Offer Strategy
Understand which offers convert, which discounts work best, and whether manual or automated offers perform better. Make data-driven decisions about your promotional strategy.
Conversion Tracking
See how many offers result in actual bookings. Track conversion rates by origin (manual vs auto-rule) and by promotion type (Smart Ads).
Engagement Metrics
Monitor impressions, clicks, and click-through rates for your offers. Understand how guests interact with your promotions.
Visual Performance Charts
Four interactive charts showing conversion trends, origin comparison, discount distribution, and booking timing patterns.
Key Features
Conversion Metrics
Track the core metrics that matter: how many offers you create and how many result in bookings.
- Total offers created
- Converted offers count
- Non-converted offers count
- Overall conversion rate %
- Filter by property
- Date range filtering
Engagement Metrics
Understand how guests interact with your offers before they book.
- Total impressions (views)
- Total CTA clicks
- Click-through rate (CTR)
- Per-offer analytics
- Source tracking (landing, carousel, widget)
Financial Metrics
Track the actual discount amounts applied and understand your discount patterns.
- Total discount € applied
- Average % discount
- Average fixed € discount
- Currency-aware calculations
- Discount effectiveness analysis
Conversion Over Time Chart
Line chart showing monthly offer creation and conversion trends. Identify seasonal patterns in offer performance.
- Total offers per month line
- Converted offers per month line
- Up to 12 months history
- Interactive hover details
- Trend identification
Origin Comparison Chart
Bar chart comparing manual offers vs auto-rule generated offers. See which creation method converts better.
- Manual vs Auto-Rule bars
- Total and converted counts
- Side-by-side comparison
- Filterable by date range
- Conversion rate per origin
Discount & Timing Analysis
Two additional charts showing discount distribution by ranges and booking timing patterns.
- Discount ranges: 1-10%, 11-20%, 21-30%, 31-50%, 51%+
- Conversion rate per range
- Booking timing: 0-3d, 4-7d, 8-14d, 15-30d, 30d+
- Average discount per timing
- Optimal discount insights
Use Cases
See how this feature helps different types of property managers
Offer Strategy Review
Regularly review which offers convert and which don't. Adjust your discount levels and targeting based on actual performance data.
Automated vs Manual Comparison
Compare the performance of your manually created offers against auto-rule generated offers. Decide whether to invest more in automation.
Discount Optimization
Analyze which discount percentages convert best. Maybe 20% discounts convert better than 30% - the data will tell you.
Last-Minute Strategy
Use the timing analysis to understand if last-minute offers (0-3 days) convert better than advance offers (30+ days).
Smart Ads ROI
Track offers promoted via Smart Ads vs non-promoted offers. Measure if paid promotion increases conversions.
Seasonal Pattern Analysis
Use the monthly conversion chart to identify seasonal patterns. Maybe offers work better in low season than high season.
Key Benefits
Data-Driven
Make decisions based on facts
Conversion Focus
Track what actually books
Visual Charts
Easy-to-understand graphs
Origin Comparison
Manual vs automated insights
Discount Insights
Optimal discount levels
Timing Analysis
Best booking windows
Historical Data
Snapshots never lost
Engagement Tracking
Impressions and clicks
Technical Details
Conversion Metrics
Total, Converted, Non-converted, Rate %
Engagement Metrics
Impressions, Clicks, CTR, Source
Financial Metrics
Total discount €, Average % and fixed €
Charts
Conversion trend, Origin comparison, Discount distribution, Timing
Filters
Property, Date range, Converted status, Origin, Promoted
History
Offer snapshots with full booking attribution