Web Analytics
Track your website's conversion funnel from visitor to booking. See page views, unique visitors, traffic sources, device breakdown, and a visual 4-stage funnel showing drop-offs at each step.
Understand Your Booking Funnel
Know exactly where visitors drop off in your booking process. Visualize the journey from first visit to completed booking and identify opportunities to improve conversion rates.
Visual Conversion Funnel
See a clear 4-stage funnel: Visits → Property Views → Booking Starts → Booking Complete. Each stage shows count and drop-off percentage.
Traffic & Engagement Metrics
Track page views, unique visitors, sessions, and pages per session. Understand how engaged your visitors are.
Source & Device Analysis
Know where your traffic comes from and what devices they use. Optimize for your most valuable visitor segments.
Key Features
Traffic KPIs
Four key traffic metrics displayed at the top. Understand the volume and quality of visitors to your booking site.
- Page Views - total pages viewed
- Unique Visitors - distinct visitors
- Sessions - browser sessions
- Pages/Session - engagement depth
Conversion KPIs
Four conversion metrics to measure booking performance. Track how effectively you turn visitors into guests.
- Reservations - completed bookings
- Conversion Rate - visitor to booking %
- Booking Button Clicks - intent signals
- Booking CTR - click to conversion %
4-Stage Conversion Funnel
Visual funnel showing exactly where visitors drop off in your booking process. Identify bottlenecks and optimize.
- Stage 1: Visits (all visitors)
- Stage 2: Property Views (viewed a property)
- Stage 3: Booking Starts (started checkout)
- Stage 4: Booking Complete (finished)
- Count and % at each stage
- Drop-off visualization
Visits Over Time Chart
Line chart showing daily traffic trends. See page views and unique visitors over your selected time period.
- Page views trend line
- Unique visitors trend line
- Daily breakdown points
- Interactive hover details
- Visual pattern identification
Top Pages & Traffic Sources
Tables showing your most viewed pages and where your traffic comes from. Optimize your most important content.
- Top 10 pages by views
- Percentage of total traffic
- Traffic sources (direct, referrers)
- Source visit counts
- Identify top performers
Device Breakdown
Pie chart showing desktop vs mobile vs tablet visitors. Ensure your site works well for your actual audience.
- Desktop percentage
- Mobile percentage
- Tablet percentage
- Visual distribution chart
- Responsive design insights
Use Cases
See how this feature helps different types of property managers
Identify Funnel Bottlenecks
If many visitors view properties but few start checkout, your property pages may need work. If they start but don't finish, check your checkout flow.
Mobile Optimization
If 70% of your visitors are on mobile but conversion is lower than desktop, prioritize mobile experience improvements.
Traffic Source Analysis
See which traffic sources bring the most visitors. If social media drives visits but not bookings, adjust your targeting.
Seasonal Traffic Patterns
Compare 7-day, 30-day, and 90-day periods to understand traffic fluctuations and seasonal patterns.
Page Performance Review
Identify which pages get the most views. If your availability page is popular, ensure it loads fast and looks great.
Conversion Rate Benchmarking
Track your conversion rate over time. A healthy vacation rental site converts 2-5% of visitors. How do you compare?
Key Benefits
Funnel Visibility
See where visitors drop off
Real-Time Data
Live event tracking
Traffic Insights
Know your audience sources
Device Analysis
Mobile vs desktop breakdown
Page Performance
Identify top content
Conversion Tracking
Measure booking success
Time Periods
7, 30, or 90 day views
Optimization Data
Data to improve your site
Technical Details
Traffic Metrics
Page Views, Unique Visitors, Sessions, Pages/Session
Conversion Metrics
Reservations, Conversion Rate, Button Clicks, CTR
Funnel Stages
Visit → Property View → Booking Start → Complete
Time Periods
Last 7 days, Last 30 days, Last 90 days
Visualizations
Line charts, Funnel diagram, Pie charts, Tables
Data Source
Real-time event tracking (site_analytics_events)